Privacy Policy

Pixel Marmalade LLC (“we,” “us,” or “our”) operates InsureRoster (“the Service”), a public directory of licensed insurance professionals. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data.

1. Information We Collect

a. Government Public Records

We collect and display publicly available insurance licensing data from state departments of insurance and other government regulatory agencies. This includes agent names, license numbers, license types, license status, and business addresses. Because this information is already part of the public record, it is not subject to deletion requests (see Section 4 below).

b. Consumer-Submitted Information (Lead Forms)

When you submit a lead form on InsureRoster, we collect your name, email address, phone number, ZIP code, insurance service type, optional message text, and your TCPA consent acknowledgment. We also record the URL you submitted from, a timestamp, your IP address (for fraud prevention), and whether you opted in to SMS communications.

c. Account Information (Agent Claims)

Licensed agents who claim their profile provide an email address and create a password. We also store verification tokens temporarily during the claim process.

d. Automatically Collected Information

We collect standard server logs including IP addresses, browser type, referring URLs, and pages visited. We use this data for security, fraud prevention, and to improve the Service.

2. How We Use Your Information

• Lead delivery: Consumer-submitted lead data is shared with the insurance professional(s) associated with the listing where you submitted the form. Claimed (verified) agents receive leads exclusively; unclaimed listings may have leads shared with multiple licensed professionals in the area.
• Agent verification: Account information is used to verify that you are the licensed professional associated with a listing.
• Service operation: We use automatically collected data for security monitoring, rate limiting, fraud detection, and to maintain the reliability of the Service.
• Communications: If you opted in to SMS, we may send service-related text messages. You may opt out at any time by replying STOP.
• Compliance: We use data to comply with applicable laws, including TCPA, FCC regulations, and state Do-Not-Call registries.

3. Who We Share Data With

• Insurance professionals: Lead form submissions are delivered to licensed agents as described above.
• Service providers: We use third-party services for email delivery, hosting, and payment processing. These providers access only the data necessary to perform their functions and are contractually obligated to protect it.
• Legal requirements: We may disclose data when required by law, subpoena, or government request.

We do not sell your personal information to third parties.

4. Your Rights & Data Deletion

If you submitted a lead form on InsureRoster, you have the right to request deletion of your consumer-submitted data (name, email, phone, ZIP code, message). To request deletion, use any of the consent revocation methods described in Section 6 below.

Government public records exemption: Information sourced from government public records — including agent names, license numbers, license status, and business addresses — is exempt from deletion requests. This data originates from state regulatory agencies and is part of the public record. If you believe public record information displayed about you is inaccurate, please contact the issuing state regulatory agency directly, as they are the authoritative source of record.

5. Data Retention

• Unclaimed leads: Lead data associated with unclaimed agent profiles is retained for 90 days and then deleted.
• Claimed leads: Lead data associated with claimed (verified) agent profiles is retained indefinitely for the agent's business records, unless you revoke consent.
• Agent accounts: Account data is retained as long as the account is active.
• Suppression records: If you revoke consent, a hashed record of your phone number is maintained on our suppression list for up to 5 years to ensure we do not contact you again.
• Public records: Government-sourced data is retained and updated on an ongoing basis as part of the public directory.

6. How to Revoke Consent

You may revoke your consent for us to contact you or process your lead data at any time using any of the following three methods:

1. Email: Send a revocation request to [email protected] with “Revoke Consent” in the subject line. Include the email address or phone number associated with your submission.
2. Web form: Use the revocation form below to submit your request directly.
3. SMS reply: Reply STOP to any SMS message you receive from InsureRoster.

All revocation requests are processed within 5 business days. Once processed, your lead data will be marked as revoked and will no longer be delivered to insurance professionals. A hashed record of your phone number will be added to our internal suppression list to prevent future contact.

7. California & State Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information:

• Right to know: You may request that we disclose what personal information we have collected about you, the sources of that information, and the purposes for which it is used.
• Right to delete: You may request deletion of consumer-submitted personal information, subject to the government public records exemption described in Section 4.
• Right to opt out of sale: We do not sell personal information. No opt-out is necessary.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

Residents of other states with consumer privacy laws (including Virginia, Colorado, Connecticut, and Utah) may have similar rights. To exercise any of these rights, contact us at [email protected].

Texas Residents

If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) provides you with specific rights regarding your personal data, including the rights to access, correct, delete, and port your data, as well as the right to opt out of certain processing. For full details on the categories of data we process, how to exercise your rights, response timeframes, and our appeal process, please see our dedicated Texas Consumer Privacy Rights page.

8. Children's Privacy

InsureRoster is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe a child under 13 has provided us with personal information, please contact us at [email protected].

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. These include encrypted connections (TLS), access controls, rate limiting, and security event monitoring. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically. Continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: